Since early 2002, Glenn Sanford has been actively involved in the online real estate space. In early 2007, Mr. Sanford launched BuyerTours Realty, LLC which, using a combination of web and traditional bricks and mortar, grew to three offices and into two states. After the drop off of the market in late 2008, Mr. Sanford and his executive team went back and rewrote the entire business model in recognition of the “perfect storm” of lower revenues, fixed or rising overhead costs, and a consumer with more information and access than ever before. eXp Realty, LLC was launched in October 2009 as the first truly cloud-based national real estate brokerage which meant giving up the traditional bricks and mortar environment and moving to a fully-immersive 3D virtual office environment where agents, brokers and staff collaborate across borders while learning and transacting business from anywhere in the world. In 2013, eXp Realty became a subsidiary of eXp Realty International Corp.
From 2004 to 2007, Mr. Sanford ran a large mega-agent team and consulted to Keller Williams International as a member of the Agent Technology Council in the areas of online client acquisition, client conversion and technology. Mr. Sanford was also a significant contributor to Keller Williams Internet Lead Generation Masterminds.
Prior to real estate, Mr. Sanford was active at the executive level with a number of technology-related companies. In 1998, Mr. Sanford founded and served as President for eShippers.com, an online e-commerce and logistics company.
Russ Cofano joined the Company as its Chief Strategy Officer and General Counsel on July 29, 2016. Prior to joining eXp, Russ was Senior Vice President of Industry Relations for Move, Inc., operator of realtor.com. At Move, Russ was instrumental in reinvigorating realtor.com’s relationship with MLSs and associations and was a key influencer in realtor.com product improvements. Prior to Move, Russ served as Chief Executive Officer for the Missouri REALTORS®. In just three short years, Russ super-charged the association with a re-energized staff, new strategic plan, innovative member focused governance structure, private member-only social network, and implementation of a new governmental affairs program for local markets. Prior to his stint in Missouri, Russ was Vice President and General Counsel to John L. Scott Real Estate, consistently ranked as one of the largest real estate brokerage companies in the nation, and helped JLS weather the great recession. Russ is a noted author, speaker and consultant in organized real estate, having worked at executive levels in nearly every segment of the industry.
Russ was also a private practice attorney for many years where he advised on matters involving real estate brokerage, REALTOR associations, MLSs, technology and intellectual property, mergers and acquisitions, business transactions and franchising.
Alan Goldman joined the Company as its Chief Financial Officer on March 16, 2016. Mr. Goldman joins the Company from PCAOB-registered Ingenium Accounting Associates, where he was a Partner focused on providing auditing services, attestation-related services, and outsourced CFO consulting services for both public and private companies. Goldman possesses expertise in financial reporting, business planning and financial business modeling, accounting software implementations, risk assessment, and back office operations. Goldman brings to eXp a thorough understanding and application of public company accounting standards and joins eXp after providing services for the Company in a consultative role for approximately the past three years.
In May, 2016 Jason was appointed Chief Executive Officer of eXp Realty, the Company’s real estate brokerage division. As CEO of eXp Realty, the Agent-Owned Cloud Brokerage®️, now operational in more than 41 US States, the District of Columbia, and parts of Canada, Jason is actively engaged in driving company growth while working with the rest of the eXp executive team to ensure that systems, processes and infrastructure exist to support rapid expansion. Jason participates regularly in business model profitability discussions with owners of leading independent brokerages and others demonstrating the company’s high-engagement, cloud-based model and its dramatic impact on cost, profitability and the synergies that exist when the agents and brokers of a publicly-traded real estate brokerage are also its shareholders. Since September, 2013, eXp Realty has achieved annual growth at a rate that positions it as one of the fastest growing real estate brokerages and real estate brands in the United States.
Vikki Bartholomae joined eXp Realty, LLC in July, 2015 and assumed the role of President on May 5, 2016. Mrs. Bartholomae has over 15 years of real estate industry experience. Prior to joining eXp, Bartholomae held various sales and leadership positions with Tarbell, Realtors, Disney Vacation Development and more than 6 years as a Team Leader in the Keller Williams organization, during which time she achieved net agent gain of 192% and gains in both agent production (47%) and profit (56%) in the market centers she managed in Southern California and Texas. Mrs. Bartholomae also has extensive experience in the coaching and training of real estate professionals, which includes the development of mentor programs for new agents.
Scott Petronis, Chief Product and Technology Officer
As eXp Realty’s new Chief Product and Technology Officer, Scott Petronis will lead the delivery of strategic agent-centric solutions that power the business and its rapidly growing agent base. Scott has more than 20 years of experience in delivering software and SaaS products for businesses and consumers. Most recently, Scott headed up products and technology for Onboard Informatics, a leading provider of data and technology solutions to U.S. real estate brokerage firms. For the past five years, Scott has been a fixture in industry technology initiatives through his work with the Real Estate Standards Organization (RESO), including leading the Web API initiative as the Chair of the Transport Workgroup. In that role, he drove agreement on a new standard that allows companies to more rapidly innovate solutions for the real estate industry.
Kathy Gordon, who has nearly two decades of experience in the industry, joins eXp Realty as Vice President, Brokerage Operations. In this position, she will deliver value to eXp agents through the support of eXp’s state administrative brokers, the administration of eXp’s brokerage policies and procedures, and license law and regulatory compliance. She also will serve as liaison with eXp’s legal resources and risk management programs. Kathy previously was Broker of Record at one of Keller Williams’ largest firms, with nearly 3000 agents. She also served as the Director of Compliance and Risk Mitigation for her region, while coaching/consulting multiple offices in areas of compliance, risk mitigation, operations, and leadership.
Kee Wah Chung serves as the Vice President of Agent Experience. Prior to joining eXp, Kee Wah was Director of the Real Estate Customer Success Program for DocuSign. At DocuSign, Kee Wah created and built the first real estate focused team to drive an end-to-end world class customer experience from pre-sales, join, deployment through renewals for brokers, agents and staff. In less than a year, Kee Wah leveraged Net Promoter Scores (NPS), Voice of Customer (VoC) and research methodologies, created an enduring strategy and delivered a high-performing team that not only provided onboarding but also focused on change management, scalable on-target content, customized white-glove experiences to over 200 brokerages, 10 franchises that reached over 25k agents and achieved 81 NPS and 4.61/5.0 Customer Satisfaction. Prior to DocuSign, Kee Wah served as Sr. Director and other leadership positions for Comcast, Premera, Polycom and spent 17 years at Microsoft focused on Customer Experience programs. Kee Wah has over 2 decades of experience in the technology sector with experience managing worldwide teams across 4 geographies (Americas, EMEA, LATAM and APAC), global operations, program/project management and Executive Briefing Programs.
Kee Wah holds a MBA from the University of Washington and Bachelor’s Degrees in Sociology (Criminology) and Building Construction.
In his new role as Senior Vice President, Marketing and Communications for eXp Realty, Mitch Robinson is responsible for branding, external and internal communications, digital and social media, events (both live and within eXp World, the company’s fully immersive 3D Cloud Campus). Robinson was an early employee at Expedia before joining the online real estate marketplace Zillow. As the leader of Zillow’s trade marketing team, Mitch spearheaded marketing initiatives working with real estate agents, brokers, MLSs, rental professionals, and builders. In this role, he blended technology innovation with a deep appreciation for the ways in which agents can be successful in an industry ripe for disruption.
Peter Nobel serves the Company as its VP of Engineering. Prior to joining eXp, Dr. Nobel held various management positions in user research, program management, and data science at Microsoft Corporation for approximately 19 years. In this capacity, Dr. Nobel has consistently and effectively managed teams whose aim has been measuring and improving user experience, identifying gaps, and arriving at elegant solutions. The work ranged from the User Interface of online financial web sites, to qualitative and quantitative feedback tools in the Windows and Office divisions. He managed various Scrum teams that designed and created analysis and reporting tools, dashboards to track metrics and KPIs, as well as analyzed Big Data sets to understand the levers of the Net Promoter Score. Dr. Nobel received a Master’s of Science (Highest Distinction) in 1989 from Tilburg University, the Netherlands, and a Doctor of Philosophy in Cognitive Science in 1996 from Indiana University.
Gabe LeBeau has served the Company since October 2009 when it was founded and assumed the role of VP Interactive Marketing on January 10, 2017. Mr. LeBeau has over a decade of experience with online marketing and held various leadership positions. His work ranges from website development and marketing campaign initiatives to customer acquisition and overall business strategy. Mr. LeBeau has collaborated with worldwide business units to develop scope and implement a shared vision. Prior to eXp, LeBeau held sales and leadership positions in the mortgage and retail industries.